To make keen awareness of the value of Cinnamon throughout the world and reinforce and progress the Cinnamon industry of Sri Lanka. In addition, to make a clear definition between cassia and cinnamon and make 99% usage of true cinnamon in the world in a couple of years.


While remaining the Number One exporter of Cinnamon from Sri Lanka, to boldly venture forth into new markets, improve quality standards, launch new product lines thus promoting Sri Lankan products, and thereby earning valuable foreign exchange towards local coffers.